ASK THE EXPERT | Raffi Fuchs-Simon and Cara Sumabat-Limjap

VIDEO | Raffi Simon (Rafikimono) and Cara Sumabat (Halohalo) share how to build brands that truly resonate.
ask-the-expert-rafikimono-halohalo

In this video episode of Ask the Expert, the Independent Investor explores the hyper-competitive fashion industry with two founders leading the space in and beyond the Philippines. We talk about what it takes to build a truly resonant brand, the markets (and metaverses) in the pipeline for these two companies, and share some advice for entrepreneurs looking to break into the industry.

The Independent Investor’s experts today are none other than: Raffi Fuchs-Simon, founder of Rafikimono and Cara Sumabat-Limjap, creator and principal designer of Halohalo.

Santiago Arnaiz

Santiago is a multimedia journalist covering innovation across frontier startup ecosystems. After graduating from New York’s Columbia Journalism School, he served as the digital platform editor of BusinessWorld, under the Philippine Star group. There he helped shape the publication's business and editorial strategy as it transitioned into the digital age. He leverages this experience he's gathered from working alongside the regional business community's top leaders, as well as his resource-gathering and analytical skills as a trained investigative journalist, to his current role as the Independent Investor’s managing editor.

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