Insider, the leading AI-native omnichannel experience and customer engagement platform, recently announced a $500 million Series E funding round led by global growth equity firm General Atlantic. This significant investment will fuel Insider’s ambitious AI strategy and expand its global footprint, including a significant P2.5B investment in the Philippines to scale its talent base and geographic footprint in the country, and create 50 new jobs by 2027.
Trusted by renowned brands like Samsung, Nike, and Cebu Pacific, Insider has made significant strides in the Philippine market. The company is committed to further strengthening its position in the region by investing in local talent and technology.
“Our success lies in consistently delivering unmatched value for our customers, driven by the Insider Advantage—a powerful combination of industry-first technologies, local award-winning customer support, a seamless migration experience, and white-glove onboarding services,” said Jack Nguyen, Regional Managing Director at Insider. “With the most ambitious product roadmap and AI strategy, Insider is experiencing phenomenal growth, as an increasing number of Filipino brands make the switch to Insider. It is an incredibly exciting time to come on board – both as a client and as a member of the team.”
Hande Cilingir, Co-Founder and CEO of Insider, emphasized the pivotal role of AI in shaping the future of marketing and customer experience.
This historic funding will enable us to achieve that in two prominent ways,” said Cilingir. “Firstly, the funds will be used to fuel our AI strategy. Insider has been a leader in AI for more than a decade; so, we were in a prime position to incorporate #GenerativeAI natively within our platform. Generative AI will end a prolonged era of scarcity in marketing and customer experience. It will enable teams to tap into endless abundance by multiplying their resources and automating repetitive work.”
“Secondly, we will further strengthen our unique position in the market as the leading AI-native compound SaaS business. Unlike traditional technology companies that focus on a single area or product, our approach has always been to build multiple best-in-breed products, bringing them together in a single platform that outperforms single-point solutions in every way.” Cilingir added.
Insider’s AI-powered platform sets it apart by offering a comprehensive suite of best-in-class tools integrated into a single, user-friendly interface. By leveraging advanced technologies like its proprietary Sirius AI™, Insider empowers businesses to deliver hyper-personalized customer experiences across multiple channels, including WhatsApp, SMS, email, and web. This innovative approach helps businesses increase customer lifetime value, boost sales, and improve operational efficiency.
General Atlantic’s investment in Insider underscores the company’s strong market position and growth potential.
“The MarTech industry is benefitting from a secular shift levered to ongoing tailwinds, including the proliferation of data traffic and channels, the growing importance of first-party data, and evolving customer expectations regarding personalized experiences across channels,” said Sascha Guenther, Managing Director and Head of DACH at General Atlantic. “Insider has successfully positioned itself as a leading and dynamic innovator in the B2B SaaS space and delivers tangible ROI to its customers. We believe the company is well-placed to capture a greater share of the $15+ billion total addressable market, as businesses race to upgrade their marketing strategies around the world in need for higher marketing efficiency and effectiveness.”
As part of the transaction, Sascha Guenther, Alex Crisses, Anthony Costa, and Christopher Apfel, Vice Presidents at General Atlantic, will join the Insider Board of Directors.
“Many brands are eager to move away from traditional marketing clouds that limit their growth. We are on a mission to help as many businesses as possible transition from legacy marketing clouds to Insider. We have developed a white-glove migration blueprint designed to make the transition seamless. In the last year, 150 brands have successfully made the switch to Insider from traditional cloud players, using our automatic migrator and pre-built integrations, and achieved up to 5X faster time to value compared to their previous vendor,” said Serhat Soyuerel, Co-Founder and CRO at Insider.
Insider’s $500 million Series E funding round marks a significant milestone for women-led technology companies. As Hande Cilingir noted, “This is an extraordinary milestone not only for Insider, but for the entire technology industry, and the women within it. When we started Insider, we sought not only to create a product company but to build the world’s most socially progressive technology community. This investment is not just about capital—it’s about recognizing that diverse leadership creates stronger companies, and stronger companies create a better future. At Insider, we recognize our responsibility to lead with purpose, empower others, and make sure that rounds like these are not an exception.”
With this latest round of funding, Insider is poised to further its mission of helping businesses thrive in the digital age. The company is actively hiring across 28 regions, including the Philippines, to support its global expansion and product innovation. Explore open positions at useinsider.com/careers. For more information about Insider, visit https://useinsider.com/