SYNOPSIS
Early-stage businesses often need to raise capital in order to scale, or simply get things off the ground. These fresh funds enable them to invest in market expansion, fund product development, or employ more talent. While some businesses are content with using their profits and internally generated cash to fund such projects and ongoing operations, most will require some form of external funding from lending institutions or equity investors to accelerate growth.
Fundamentals of Fundraising is designed specifically for entrepreneurs and startup founders who are trying to raise funds for their business. This intensive two-day workshop will cover essential concepts, strategies, and techniques related to fundraising, providing participants with the knowledge and skills they need to attract investors and raise capital. It is designed as a workshop, not as a class. Meaning, the main goal is to uncover applications through real life examples by real practitioners who will share their experiences with the attendees, while allowing attendees to share their experiences with the facilitators. The workshop aims to foster an environment of collaboration.
DATE & TIME
September 2 & 9, 2023. From 8:00am to 1:00pm.
VENUE
Philippine Innovation Hub
Ground Floor, NDC Building, 116 Tordesillas, Salcedo Village, Makati City
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APPROACH & METHODOLOGY
Through interactive sessions, case studies, and practical exercises, participants will gain insights into various fund-raising methods, learn how to create a compelling pitch, and develop a customized fundraising plan. Participants will also benefit from online consultation sessions post the workshop.
WORKSHOP OBJECTIVES
- To provide entrepreneurs and startup founders with a comprehensive understanding of the fundamentals of fundraising.
- To equip participants with practical knowledge and skills necessary to effectively raise funds for their businesses.
- To enable participants to develop creative fundraising strategies tailored to their specific business needs based on real life examples.
- To provide an opportunity for participants to receive feedback and guidance from guest practitioners on their fundraising plans.
EXPECTED OUTCOMES
By the end of this workshop, participants will be able to:
- Understand the key principles and concepts of fundraising
- Identify different sources of funding and appropriate strategies for approaching each one
- Create a compelling pitch (and deck) and effectively communicate their business value proposition to potential investors
- Develop a comprehensive fundraising plan tailored to their specific business needs
- Apply best practices for building relationships with investors and managing the fund-raising process
- Receive valuable feedback from industry experts on their fundraising plans
TWO-DAY AGENDA
Day 1/ Sept 2:
| 7:30AM – 8:00AM | Registration |
| 8:00AM – 9:30AM | Session 1: Introduction to Fundraising • Welcome and course overview • Company life cycle, funding stages, and options • Importance of fundraising for startups • Qualities of a successful business |
| 9:30AM – 11:00AM | Session 2: A Closer Look Into Different Types of Fundraising • Overview of different funding sources (angel investors, venture capitalists, private equity, crowdfunding, bootstrapping, etc.) • Pros and cons of each funding source • Strategies for approaching investors • Popular fundraising options • Creative fundraising options |
| 11:00AM – 11:30AM | Break |
| 11:30AM – 1:00PM | Session 3: Discussions: Understanding Your Business Better • Crafting a compelling story and value proposition • Market sizing and the Total Addressable Market (TAM) • Unit economics • Creating a Founding Team • Dos and don’ts of pitching to investors |
Note: Participants will be given the option to prepare their pitch presentations (based on the knowledge acquired from Day 1 interactions) for Day 2.
Day 2/ Sept 9:
| 8:00AM – 9:30AM | Session 4: Tips from the Top • Introduction of Guest Practitioners • Fireside chat – what investors look for • Open Forum/ Q&A |
| 9:30AM – 10:00AM | Break |
| 10:00AM – 1:00PM | Session 5: Presentation and Feedback (3.0 hours) • Participants will share lessons and apply learnings as they engage the panel of experts • Each pitch will be followed by feedback, suggestions, and Q&A • Experts will provide guidance on refining the fundraising strategies and plans |
Note: The exact timing and duration of each session can be adjusted based on the specific needs and requirements of the participants.
WORKSHOP FACILITATORS
Venture Partner, TNB Aura
Director, The Independent Investor
David Bonifacio is a seasoned entrepreneur and venture capitalist with over 20 years of experience in the industry.
David is a venture partner at TNB Aura, a regional venture capital fund based in Singapore. He is also the founder of Bridge Southeast Asia, the parent company of Bridge PayDay and Bridge Access.
David has over 20 years of experience investing in, managing, and exiting startups, and serves as a director in multiple for-profit and non-profit organizations in the Philippines. He graduated with a degree in Economics from the Ateneo de Manila University.
Having worked closely with the founders and leadership teams of startup businesses in his portfolio, David has a deep understanding of the challenges and strategies involved in the fundraising process. With his practical insights and expertise, participants will benefit from real-world examples and best practices.
Managing Partner, DayOne Capital Ventures
Director & Co-Founder,
The Independent Investor
Serving as co-facilitator of the workshop is Keenan Ugarte, a serial founder and entrepreneur. He is Managing Partner of DayOne Capital Ventures, an independent Philippine-based private holding company that partners with entrepreneurs across a wide range of industries, with a preference for early-stage ventures focused on the mass market. He graduated with a degree in Finance from University of San Francisco and has passed the CFA level 2 exam.
As an investor and entrepreneur, Keenan values the importance of large markets, strong unit economics, and effective leadership. He is also a co-founder of the following companies through DayOne Capital Ventures (incubated):
- Cocopan, an angel-backed bakery concept serving the mass market with a goal of achieving 500 stores by 2026.
- Gulf Coast Coffee & Co., a fully integrated wholesale and retail coffee bean supplier serving high-quality coffee at affordable prices to institutional buyers and individual consumers.
- The Independent Investor, a digital newsroom focused on the most interesting grassroots stories from the Philippine early-stage ecosystem.
GUEST PRACTITIONERS (DAY 2)
Angel Investor
Project Lead, Office of the Presidential Adviser on Investment and Economic Affairs
Rafael Jose Consing Jr. or “Joel” joined the Office of the Presidential Adviser for Investment and Economic Affairs on January 16. Prior to this, he worked for almost 16-years at the International Container Terminal Services, Inc. (ICTSI) where his last role was SVP and concurrent Chief Financial Officer and Compliance Officer.
Joel is a six-time Corporate Governance Asia Awardee for Best CFO (Investor Relations) for Asia – from 2016 to 2021; recognized in 2019 as the Best CFO for Southeast Asia, and 2017 and 2019 Best CFO in the Philippines by Alpha Southeast; he was included in the Institutional Investors 2018 and 2021 All Asia Executive Team; named 2017 CFO of the Year by CFO Innovation; and 2011 Treasurer of the Year – Philippines, by The Asset.
He has broad corporate governance experience with public companies in the Philippines, Indonesia and Pakistan.
He has also established startups in construction (Rhodium Builders); digital payments (TOP); online gaming (NEMO); and green construction tech, Orera Technologies.
He graduated from De La Salle University with a degree in Bachelor of Arts, major in Political Science. He completed the Emerging CFO: Strategic and Financial Leadership Program at the Stanford University Graduate School of Business.
Partner, Gentree Fund
Mark Sng is Partner- Investments and Portfolio Management at Gentree Fund, a venture fund anchored by the Sy Family Office (family behind SM Investments Corporation). Gentree is focused on early stage deals in the Philippines with the view towards allowing its portfolio investments to collaborate commercially with the business network of its Anchor LP on an arms-length basis.
Mark previously spearheaded the Singapore office launch for Go-Ventures and supported the ventures team as Head of Singapore and Vietnam Coverage. Before Go-Ventures, he was with Gojek’s Corporate Development Team, where he was part of the team that led the acquisition of Coins.ph in the Philippines. He also supported growth equity transactions into family-run businesses at TAEL Partners: a SEA growth equity fund with a focus on the Philippines, Vietnam and Indonesia markets.
Mark graduated from University of Warwick with a Bachelor of Science in Economics. He received his Master of Science (MSc) degree in Finance and Private Equity from the London School of Economics and Political Science (LSE).
Senior Investment Associate, Navegar
Ayo is a Senior Investment Associate focused on the consumer and business services industries. Prior to joining Navegar, he worked in investment banking, management consulting, corporate strategy, and business development at companies such as Primer Group of Companies, Bain & Company, Keefe, Bruyette & Woods, and the Department of Transportation. Ayo is also an observer and advisor to various boards, including Bistro, Dali, and MDI Novare.
Ayo graduated from UC Berkeley with a degree in Business Administration and received his MBA from the London Business School.
SPONSORS
EVENT HIGHLIGHTS
For queries, contact: roncastro@theindependentinvestor.ph